In 2008, many a teenage heart was broken over indie-rock group The Format's break up. Soon after the split, singer Nate Ruess scored huge with a licensing deal for his new band, Fun. This one deal single-handedly took them from underground darlings to worldwide superstars in a matter of months. The key word? Licensing. Let's explore how to get licensed, and how one little song can change your life. The Format's story is a prime jumping-off point. They were a group whose succe
Making it as a musician isn’t easy. It takes a lot of grit, determination, and long hours to make your mark and, if you’re lucky, start seeing some financial gain from it. But I’m a firm believer that you can make a living as a musician if you’re willing to get creative and step outside the box of what you think that looks like. At the very least, you can certainly add some extra income to your pocket, and a lot of times, you can do it without even leaving the house. (So, no
In today’s world, musicians are expected to be a one-stop shop for their own marketing, production, PR, and everything in between. Long gone are the days of A&R managers, discovering your raw talented un-branded and undeveloped. As if it weren't hard enough to complete your demo, you also have to figure out how to promote it and when you should follow up. Today, there are so many tools that offer ways to automate these added responsibilities, but they don’t handle everything.
Concerts are one of the primary ways you’re going to make money as a musician, so while it can be exhausting to promote all of your shows over and over, it’s what you have to do to stay in business. In fact, you’ll probably end up spending more time promoting concerts and pushing tickets than actually playing onstage! After initially releasing dates and announcing a tour, how do you make sure you sell as many tickets as possible? Social media will quickly become your best fri
You made a great album, and you’re sure every blogger in the world is going to jump at the chance to cover you. Unfortunately, that’s not how it works. Media folks consider at a variety of factors when determining whether to cover a band, and the music itself is just a small piece. In every case of trying to drum up interest, it’s about connecting to something, or someone, bigger than your band's current state. Rolling Stone may not be interested in covering you if you only h
Crafting the perfect email takes work. It’s not enough to just shoot off a message full of copy-and-paste material and hope it sticks. It requires some time and concentration, and it's easy to slip up and make a mistake without realizing it. Check out these five no-nos, and be sure your next email to a promoter, venue, writer, or other music impresario doesn't include any of them. 1. Not personalizing your email Personalizing every email is so important, but you’d be surprise