In 2008, many a teenage heart was broken over indie-rock group The Format's break up. Soon after the split, singer Nate Ruess scored huge with a licensing deal for his new band, Fun. This one deal single-handedly took them from underground darlings to worldwide superstars in a matter of months. The key word? Licensing. Let's explore how to get licensed, and how one little song can change your life. The Format's story is a prime jumping-off point. They were a group whose succe
In today’s world, musicians are expected to be a one-stop shop for their own marketing, production, PR, and everything in between. Long gone are the days of A&R managers, discovering your raw talented un-branded and undeveloped. As if it weren't hard enough to complete your demo, you also have to figure out how to promote it and when you should follow up. Today, there are so many tools that offer ways to automate these added responsibilities, but they don’t handle everything.
Concerts are one of the primary ways you’re going to make money as a musician, so while it can be exhausting to promote all of your shows over and over, it’s what you have to do to stay in business. In fact, you’ll probably end up spending more time promoting concerts and pushing tickets than actually playing onstage! After initially releasing dates and announcing a tour, how do you make sure you sell as many tickets as possible? Social media will quickly become your best fri
As a musician or music artist, you're going to be taking a lot of photos with your fans. This is an undeniable fact whether you’re just starting out and your fans are just your friends or if you’re one of the biggest superstars on the planet. It’s something that comes along with creating music and performing live in front of an audience. If you’re extremely camera shy, you’re going to have a problem, but for most people, taking selfies with other music lovers can be fun. If y
You made a great album, and you’re sure every blogger in the world is going to jump at the chance to cover you. Unfortunately, that’s not how it works. Media folks consider at a variety of factors when determining whether to cover a band, and the music itself is just a small piece. In every case of trying to drum up interest, it’s about connecting to something, or someone, bigger than your band's current state. Rolling Stone may not be interested in covering you if you only h
Nearly every fledgling artist has the issues getting people out to shows. It's something of a challenge, especially in this day and age – Netflix, games, and even our phones compete for our attention. Frankly, most people would rather stay in and binge their favorite TV show than go to a live show. But all is not lost. Here are four ways to increase turnout at your gigs! 1. Promote your show This might seem like a “duh” thing, but a surprising amount of bands don't bother to